To do content analysis on the characteristics people seek in a partner by examining the personals section of three newspapers the unit of analysis will be objective of the section.

Given that we are interested in doing content analysis on the characteristis people seek in a partner by examining the personals section of three newspaper.

Content analysis is basically a research tool used to determine the presence of certain words, themes,or concepts within some given qualitative data. Using content analysis, a researchers can quantify and analye the presence meanings and relationships of such certain words, themes and concepts.

When we are required to do content analysis by examining the personals section of three newspapers, its units can be objective of section. Some part is related to matrimonials, some are for rent,etc.and some are for commercial advertisements.

Hence the unit of analysis is objective of the section.

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