Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informa

Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages and disadvantages of doing (a) telephone interviews and (b) an Internet survey of seniors who have requested information about the school

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  1. Answer and explanation:

    Advantages of telephone interviews:

    They are more convenient than face to face interviews

    They are alot more cost-effective

    There is a wider geographical access as you can reach people in other countries too

    Disadvantages of telephone interviews:

    Questions become has limited complexity as opposed to face to face interviews

    It may be somewhat intrusive for customers and there could also be interference from noise in the background. Also bad connection issues.

    Advantages of internet survey:

    Increased geographical access leading to high response rate.

    Alot more convenient and flexible than face to face interviews

    Low cost advantages

    Disadvantages of internet survey:

    Inability for individuals who are not online to participate

    Non response bias

    Limited complexity of questions, usually close ended questions

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