methods that seek to alter the social landscape in a very specific way for a given sample of individuals and then track what results that change yields; they often involve comparisons to a control group that did not experience such an intervention. (page 72)


  1. The answer is Quantitative methods.
    Quantitative methods that aim to modify the social environment in a very particular way for a specified sample of people and then follow the outcomes of that change; they frequently entail comparisons to a control group that did not receive such an intervention.
    What is Quantitative methods ?
    • Quantitative methods stress objective measurements and statistical, mathematical, or numerical analysis of data gathered through polls, questionnaires, and surveys, as well as through modifying pre-existing statistical data using computing tools.
    • Online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations are all examples of quantitative data gathering approaches.
    • For quantitative methods, there are two basic sampling methods: probability sampling and non-probability sampling.
    To learn more about Quantitative methods visit:


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